The market insight described how luxury house adapted a product line to meet the specific need form an international (multi-country) consumer market. An adaptation strategy is particularly important for global companies because it ensures that the product meets local culture needs in a different marketplace. By comparing the features that customers consider important with the current product specification, companies can identify gaps and hence opportunities to improve the product' s appeal to satisfy unmet needs and target growing opportunities.
Market Insight: Dolce & Gabbana's Luxury Hijab Collection / Baghi, I. - In: Marketing / [a cura di] Paul Beines, Chris Fill, Sara Rosengren, Paolo Antonetti. - [s.l] : Oxford University Press, 2019. - ISBN 978-0-19-880999-9. - pp. 266-268
Market Insight: Dolce & Gabbana's Luxury Hijab Collection
BAGHI,I
2019
Abstract
The market insight described how luxury house adapted a product line to meet the specific need form an international (multi-country) consumer market. An adaptation strategy is particularly important for global companies because it ensures that the product meets local culture needs in a different marketplace. By comparing the features that customers consider important with the current product specification, companies can identify gaps and hence opportunities to improve the product' s appeal to satisfy unmet needs and target growing opportunities.
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